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Skills
Experience
Marketing & Events Director
KRAF Company Limited
2020-02 -
Conceptualized and executed high‑impact events ranging from corporate gatherings to avant‑garde experiences, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, overseeing CPC/CPA campaigns, A/B testing and landing‑page optimisation. Led a cross‑functional team, coaching members on digital trends and ensuring KPI achievement and ROI maximisation. Built and managed strategic partnerships with merchants, agencies, banks and large corporations, negotiating deals that generated significant marketing revenue.
Global Marketing Manager
Egateway Limited
2017-02 - 2020-01
Designed and executed a comprehensive brand marketing strategy for an online retail store, creating road‑maps to meet sales targets across multiple markets. Conducted user‑behavior analysis to inform product range selection and managed affiliate programs and data‑feed integration. Directed PPC, display, SEO, SEM, content, lead generation, email, mobile and social media campaigns, implementing best practices in web analytics for multi‑channel branding. Led a digital media team, providing coaching on emerging trends, and collaborated with teams in the US, Brazil and the Americas to expand market presence. Managed store partnerships and marketing initiatives in foreign markets.
Marketing Consultant
Brazilian Association of Hong Kong
2013-11 -
Provided strategic marketing advice to the association, focusing on community outreach and brand visibility within Hong Kong. Developed communication plans, coordinated events and facilitated partnerships with local businesses. Leveraged digital channels to increase engagement among Brazilian expatriates.
Marketing Manager
MÍNIMO VALOR / SALDÃO DESCONTOS
2011-05 - 2013-11
Created and executed marketing strategies for a collective purchasing website, optimizing web traffic and social media presence. Ensured consistent messaging across the company, organized special promotions and events, and maintained direct communication channels with clients and suppliers to gather feedback and improve service offerings.
Languages
English
intermediate
Portuguese
intermediate
Spanish
intermediate
Cantonese
intermediate
Last updated: 1 week ago