Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact corporate, wedding, clubbing and intimate events, managing logistics, budgets and vendor coordination. Developed comprehensive marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, overseeing CPC/CPA campaigns, A/B testing and landing‑page optimisation. Led a digital media team, coaching on trends and ensuring KPI achievement. Built and managed partnerships with merchants, agencies, banks and large corporations, negotiating deals to maximise marketing revenue.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Built and executed brand marketing strategy for an online retail store, defining road‑maps to meet sales targets across markets. Analysed user behaviour to optimise product range and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead generation, email, mobile and social campaigns. Established acquisition statistics systems and applied web‑analytics best practices. Led a digital media team, collaborated with teams in the US, Brazil and the Americas, and handled store partnerships and marketing strategies for foreign markets.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice to the association, supporting event promotion and community outreach. Assisted in the development of digital communication plans and coordinated with local partners to increase visibility among Hong Kong’s Brazilian community.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging, organised special promotions and events, and facilitated direct communication with clients and suppliers.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving engagement and traffic to brand websites.