Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualises and executes high‑impact events ranging from corporate gatherings to immersive themed experiences, managing budgets, logistics and vendor relationships. Develops integrated marketing strategies covering online, mobile, CRM, product promotions and paid media, overseeing CPC/CPA campaigns, A/B testing and landing‑page optimisation. Leads a cross‑functional team, coaching members on the latest digital trends and ensuring KPI targets are consistently met. Builds and nurtures partnerships with merchants, agencies, banks and large corporations to expand revenue streams.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail store, driving sales growth across multiple markets. Conducted user‑behavior analysis to optimise product assortments and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead‑generation and email campaigns, leveraging web‑analytics tools to improve multi‑channel acquisition. Led a digital media team and coordinated expansion efforts with partners in the United States, Brazil and the Americas, overseeing store partnerships and foreign‑market marketing initiatives.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provides strategic marketing advice to Brazilian businesses operating in Hong Kong, focusing on brand positioning and digital outreach. Develops tailored campaigns that combine social media, content creation and event promotion to increase community engagement. Advises on partnership opportunities with local media and corporate sponsors, facilitating market entry and growth.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Led the development and execution of the marketing strategy for a collective purchasing website, boosting web traffic and social media presence. Optimised digital marketing channels, coordinated special promotions and events, and ensured consistent messaging across the organisation. Managed direct communication with clients and suppliers to gather feedback and improve service offerings.

Digital Marketing Management

2010-07 - 2010-11

Worked with a team to package key content and distribute it across multiple channels to targeted niche audiences, increasing engagement and website traffic. Utilised content marketing, SEO and social media tactics to drive audience growth. Measured performance metrics to refine distribution strategies.