Head of Web Growth and Conversion

About the role

Lead the B2B website to become a primary source of qualified sales meetings by improving conversion, driving relevant traffic, and shipping high‑impact pages, code, integrations, and experiments.

Key responsibilities

• Optimize the journey from landing pages through inquiry and booking, measuring qualified meetings and pipeline.
• Build trustworthy funnel measurement with Revenue Operations.
• Run CRO experiments across messaging, page design, forms, offers, and booking flows.
• Develop and maintain HTML, CSS, JavaScript, and CMS‑backed pages, reusable components, and integrations.
• Grow relevant traffic through SEO and AI‑search discovery.
• Own website speed, mobile experience, accessibility, tracking, and release quality.

Required profile

• Hands‑on ownership of a large‑scale B2B website with commercially important conversion flows.
• Proven CRO and organic‑growth results tied to qualified demand.
• Live examples of work personally shipped, with baselines, results, and clear contribution.
• Ability to use AI‑assisted development, inspect the work, and verify booking flows and tracking in an existing codebase.

Required skills

• HTML
• CSS
• JavaScript
• CMS experience beyond visual website builders
• SEO
• AI‑assisted development tools