National Sales Manager

About the role

Lead the national sales function, setting and executing the sales strategy that drives revenue, volume and FMCG market growth, and managing the Sales and Merchandising teams, budgets and route-to-market effectiveness. This is a permanent, full-time position based in Belize City at bachelor's degree level.

Key responsibilities

• Develop and execute national sales strategies to drive revenue, volume and FMCG market growth.
• Lead Sales and Merchandising teams through clear KPIs, accountability and performance management.
• Manage sales budgets, financial performance, resources and cost optimisation.
• Drive market expansion, route-to-market effectiveness, product launches and cross‑functional collaboration.

Required profile

• Bachelor's or Master's degree in Business Management, Finance or a related field.
• Management experience, preferably within the consumer goods industry.
• Proven experience in multi‑location sales and operations management, including budgeting and P&L responsibility.
• Strong strategic thinking, leadership, analytical, communication, decision‑making and change management skills.