Senior Business Intelligence Analyst, Marketing

About the role

Toptal is seeking a Senior Business Intelligence Analyst to partner with the Marketing organization. The analyst will turn complex data from paid search, organic search and emerging AI channels into actionable insights that guide strategic decisions and improve performance.

Key responsibilities

• Analyze large datasets, build predictive models, test hypotheses and identify root causes of performance trends.
• Develop and maintain Tableau dashboards and visual reports for marketing leaders.
• Write efficient SQL scripts to extract, transform and load data from multiple sources.
• Define, track and validate holistic marketing metrics that align with business objectives.
• Provide descriptive and diagnostic analytics, generate forecasts and run experiments to evaluate channel effectiveness.
• Translate analytical findings into clear, business‑focused recommendations.

Required profile

• Senior‑level experience in business intelligence or data analytics, preferably within a marketing context.
• Strong ability to understand business processes, performance drivers and financial impact.
• Proven track record of influencing cross‑functional stakeholders and managing competing priorities.
• Excellent communication skills in English; ability to present complex insights simply.
• Self‑starter attitude with a “find a way” mindset and comfort working fully remote.

Required skills

• Tableau
• SQL