Brand Manager (Wholesale / R&D / Retail) - Caribbean

About the role

GateSource HR is recruiting on behalf of a wholesale client in the Caribbean. The Brand Manager leads the management of existing brands and the development of new ones, driving brand strategy, overseeing marketing initiatives, analysing market trends and keeping the brand identity consistent across all channels. The role also involves working with suppliers, managing budgets and building a branding team.

Key responsibilities

• Manage existing brands: develop and maintain brand strategy, positioning and identity; plan and run marketing campaigns across channels; conduct market and consumer analysis; monitor brand performance and manage marketing budgets.
• Develop new brands: identify product and market opportunities, create brand identities including naming and visual systems, work with R&D and design teams on new products, lead launch planning and brand expansion, and test concepts with target audiences.
• Maintain supplier relationships and negotiate support, and build and lead a branding team.

Required profile

• Bachelor's degree in Marketing, Business, Brand Management or a related field.
• 5+ years of experience in brand management, marketing or product development.
• Experience in the wholesale, retail or consumer goods sector preferred.
• Proven track record of launching or managing multiple brands at once.